وب (WEB)یک سیستم مبتنی بر سرویس دهنده سرویس گیر (Client/Server) بر روی اینترنت است که با استفاده از ابزار فرامتن(HyperText) و پیوند(Link) دادن اجزای اطلاعات به یکدیگر دسترسی به منابع اطلاعاتی را تسهیل می کند .
وب از ابزار فوق رسانه ای (HyperMedia) که شامل فوق متن و چند رسانه ای (MultiMedia) است بهره می گیرد. از طریق وب می توان اطلاعات را ارسال ویا دریافت نمود و متفاوت بودن سیستمهای سخت افزاری و نرم افزاری (سیستم عامل( مانع ایجاد ارتباط نمی گردد.
به زبان ساده تر اطلاعاتی که از طریق وب بر روی اینترنت قرار می گیرد میتواند شامل متن، صدا، تصویر، فیلم باشد. این عناصر با پیوندهایی که با استفاده از ویژگی زبان علامتگذاری ابر متن (HyperText Markup Language) که به اختصار (HTML) خوانده می شود در آنها ایجاد می گردد با یکدیگر مرتبط شده و کاربر را به وسیله اشاره گرها(Pointer) از اطلاعی به اطلاع دیگر راهنمایی میکند.
کاربر با توجه به علاقه خود از اشاره گرهای موجود در متن برای یافتن صفحه مورد نظر استفاده می کند و یا ممکن است برای یافتن آن اطلاعات به نشانی دیگر در سیستم دیگری هدایت شود. هر عنصری که در صفحه وب وجود دارد مانند متن صدا ،تصویر، فیلم، آدرسها و پست الکترونیکی قابلیت پیوند با منابع اطلاعاتی یا اشاره گرهای دیگر را دارند.
ارتقای سطح دانش، توانایی و مهارتهای ارتباطی برای پاسخگویی به نیازهای جدید یکی از رویکردهای مهم در سازمانهایی است که به اصل پویایی مداوم پایبندند. هر سازمانی برای ایجاد ارتباط مستحکم تر و بهتر با گروههای مخاطب و مشتریان خود تدابیری اندیشیده است. امکانات اینترنت یکی از مناسبترین و در عین حال ساده ترین راههای ایجاد ارتباط دوسویه بین سازمان و کلیه افراد و نهادهای ذینفع (Stakeholders) است. بهره برداری از امکانات اینترنتی همواره به دو عامل اصلی بستگی دارد که اول فناوری جدید و دومی شیوه و کیفیت استفاده از این پدیده .
تاریخچه وب
پیدایش وب را می توان به یکی ازمهمترین تحولات عصر حاضر در عرصه ارتباطات تلقی داد . سابقه اندیشه ایجاد صفحه هایی که به صورت فوق متنی ایجاد و خوانده شود منتسب به وانوار بوش (Vannevar Bush) است که در سال ۱۹۴۵ طی مقاله ای در ماهنامه آتلانتیک تحت عنوان
"As we may think" به نگارش در آورد. پس ازحدود ۴۵ سال، در سال 1989 تیم برنرزلی " TimBerners" وقتی که اولین طرح پیشنهادی و طرح خود را به موسسهٔ سرن (پروهشگاه فیزیک هستهای و انرژیهای سطح بالا) در سویس بوردر فرانسه میفرستاد؛ اینترنت را اختراع کرد.
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